Cookie Policy
This Cookie Policy explains how ILFD Group Ltd t/a Love Trends (“we”, “us”, “our”) uses cookies and similar technologies on this website. It should be read alongside our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site work, remember your preferences, and give the site owner information about how the site is used. Similar technologies such as pixels, tags and local storage work in the same way. Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (kept until they expire or you delete them).
How we use cookies
We use cookies for the following purposes:
- Strictly necessary — essential for the site to function, including your shopping basket, secure checkout and login. The site cannot work properly without these, so they don’t require consent.
- Functional — remember your choices (such as filters, sort order and previously selected options) to improve your experience.
- Analytics / performance — help us understand how visitors use the site (pages viewed, time on site) so we can improve it. These are anonymised where possible.
- Marketing / advertising — used to measure and improve our advertising and to show you more relevant ads on platforms such as Facebook, Instagram and TikTok. These are only set with your consent.
Third-party cookies
Some cookies are set by third-party services we use. These include our payment provider (Stripe) for secure checkout and fraud prevention, analytics providers (such as Google Analytics), and advertising platforms (such as Meta and TikTok) where we run campaigns. These third parties have their own privacy and cookie policies, which we recommend you review.
Managing cookies
You can control and delete cookies through your browser settings — most browsers let you refuse or remove cookies, and set preferences for particular sites. Please note that blocking strictly necessary cookies may stop parts of the site (such as checkout) from working. For guidance on managing cookies in your browser, visit its help pages, or see www.aboutcookies.org.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for operational, legal or regulatory reasons. Please revisit this page periodically to stay informed.
Contact
If you have any questions about our use of cookies, please contact us at sales@lovetrends.com.